This thesis is a draft of a business plan for foundation of literary cafe in Hustopeče u Brna. The draft is based on market analysis and marketing research, which indicate what is the size of the market, competition on market and the number of potential customers. The actual business plan includes marketing mix and predicted financial plan for the first 5 years of business.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223780 |
| Date | January 2013 |
| Creators | Bubeníčková, Lucie |
| Contributors | Kadlec, Tomáš, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds