This master thesis deals with the elaboration of a business plan of a small educational company, that plans to do business in a field of portable planetariums. The thesis analyses a feasibility and a profitability of the business plan. Methods for external and internal analysis of a business were used and based on the results of these analyses, the specific business plan including an economic variation was developed. Based on the results of this work, it can be stated that if the company has a successful telemarketing, it is possible to do business in this area with a good profit.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399399 |
| Date | January 2019 |
| Creators | Pěček, Dominik |
| Contributors | Chlebovský, Vít, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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