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THE LIMITS OF MYTHOLOGY: THE OLD PHILADELPHIA DEVELOPMENT CORPORATION AND THE MAKING OF MARKET STREET EAST, 1956-1977

This thesis discusses the Old Philadelphia Development Corporation (OPDC), a public-private redevelopment agency, and its work in the 1950s, 1960s, and 1970s promoting the redevelopment of several areas and neighborhoods located in the Center City district of downtown Philadelphia. Leading up to and during its involvement in the planning of the Market Street East (formerly, East Market Street) and The Gallery mall projects, the OPDC imposed on its ventures a set myths about the city's place within the American legend, Market Street's history as a majestic shopping corridor, and the centrality of Philadelphia's downtown to the metropolitan region. It did so as a means for controlling various aspects of Center City urban renewal and for bringing suburbanites back downtown to shop and enjoy leisure time. This thesis argues that although these myths remembered East Market Street as the domain of middle class and affluent whites, the OPDC ignored the realities of changing metropolitan economic, cultural, and population trends in favor of adherence to its self-created narrative, leading the corporation and its redevelopment cohort to make many miscalculations and missteps in its attempts to revitalize the area. / History

Identiferoai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/2111
Date January 2013
CreatorsPate, Colin Russell
ContributorsSimon, Bryant, Thompson, Heather Ann, 1963-
PublisherTemple University. Libraries
Source SetsTemple University
LanguageEnglish
Detected LanguageEnglish
TypeThesis/Dissertation, Text
Format122 pages
RightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/
Relationhttp://dx.doi.org/10.34944/dspace/2093, Theses and Dissertations

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