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Buying across price tiers in the Australian wine market

This masters thesis titled 'Buying across price tiers in the Australian wine market' explores if the duplication of purchase law (DoP) can be used to describe how consumers purchase across price tiers. The law has traditionally been used to describe how consumers buy across different brands in repeat purchase markets over time. This thesis builds on the generalisability of the DoP law by applying it to how consumers buy from different price tiers in a market where much price choice exists.

Identiferoai:union.ndltd.org:ADTP/202020
Date January 2006
CreatorsMurphy, Travis
Source SetsAustraliasian Digital Theses Program
LanguageEN-AUS
Detected LanguageEnglish
RightsCopyright Travis Murphy 2006

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