The aim of the thesis is a compilation of a marketing plan in Technodat Develop Company s.r.o. (Ltd). The theoretical part deals with individual steps of marketing plan compiling discussed in the specialist literature. The company it self is characterised in the following part of the thesis. The practical part also contains compiled analyses as well as the marketing plan proposal for the company based on the gained theoretical knowledge.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223835 |
| Date | January 2013 |
| Creators | Obadalová, Blanka |
| Contributors | Janoš, Jaroslav, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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