This diploma thesis deals with evaluation of current situation of the Geprostav Hodonín v.o.s. company in its competitive environment. Based on the analysis of microeconomic and macroeconomic aspects, it examines the competitive strength of the company. According to the findings reccommendations to strenghten its competitiveness in the future are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223266 |
| Date | January 2011 |
| Creators | Svobodová, Ilona |
| Contributors | Radiměřský, Miroslav, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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