Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223237 |
| Date | January 2011 |
| Creators | Juránek, Oldřich |
| Contributors | Stejskal, Lukáš, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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