The aim of the diploma thesis is to introduce suitable instruments for measuring the market position of the company based on multi-criteria decision-making. To introduce regular rankings of companies in professional journals and on the Internet. The main aim was to make comparison of five companies in the Czech Republic and build their resulting ranking based on financial and non-financial indicators. Selected companies have the same subject of business, form and size. For comparison there was set a model which included four financial and two non-financial indicators. Financial indicators have been selected from the area of profitability, liquidity, aktivity and indebtedness. Afterwards, the market positions of companies were calculated by mathematical-static method. The financial situation was identified also by profit and bankruptcy models.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317801 |
| Date | January 2017 |
| Creators | NOVÁKOVÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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