The aim of this thesis is to analyze the online sales of the travel agency New Travel.cz for the past year 2010 and then use the particular results of the analysis and find out and characterize the major market segments of this company. The travel agency gets through the market segmentation better general view of it's customers and consumer's behavior and comapny can effectively focusing their marketing activities. This analysis can be regarded as pilot project of the New Travel.cz., therefore, deals only with the sale of the previous year. This analysis will serve as a source of information needed to progression of the new generation database of tours and administrative interface of travel agency New Travel.cz.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74228 |
| Date | January 2010 |
| Creators | Juhaňáková, Veronika |
| Contributors | Vaško, Martin, Břenek, Roman |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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