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Podnikatelský záměr uvedení elektronického nákupního a zábavního centra na trh / Business Plan Launching an Electronic Shopping and Entertainment Centre

Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223631
Date January 2012
CreatorsKysling, Jiří
ContributorsMlčoch, Zdeněk, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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