An analysis of Nescafé in the United States and India

Description

This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2390
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3391&context=etd-project

Tags

Coffee industry -- Marketing

Consumer preferences

Market surveys

Brand name products

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3391
Date	01 January 2003
Creators	Patel, Apurva Ashok
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project