Marketing strategy of establishing a brand of cold & flu medicine in China OTC market

Description

University of Macau / Faculty of Business Administration / Department of Management and Marketing

Links & Downloads

1. http://umaclib3.umac.mo/record=b1636651

Tags

University of Macau -- Dissertations

澳門大學 -- 論文

Respiratory agents -- China -- Marketing

Over-the-counter markets -- China

Market surveys -- China

Additional Fields

Identifer	oai:union.ndltd.org:MACAU/oai:libdigital.umac.mo:b1636651
Date	January 2001
Creators	Kang, Li
Publisher	University of Macau
Source Sets	University of Macau
Language	English
Detected Language	English
Type	UM_THESES