A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:332831 |
| Date | January 2015 |
| Creators | Cvrkalová, Petra |
| Contributors | Halada, Jan, Štoll, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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