This document provides an overview of a marketing project for Cardno Christchurch carried out by Julia Toner, a student of The Master of Engineering Management Course at the University of Canterbury. This project involved initial company research; a review of national releases, research papers, and journal articles to establish current market trends and opportunities; and interviews with clients and industry representatives to ascertain Cardno’s current position. The purpose of this project is to provide Cardno Christchurch with a concise and relevant market needs analysis and marketing plan. These documents will direct Cardno management in marketing activities that will achieve brand recognition and strategic growth.
| Identifer | oai:union.ndltd.org:canterbury.ac.nz/oai:ir.canterbury.ac.nz:10092/7450 |
| Date | January 2013 |
| Creators | Toner, Julia Rose |
| Publisher | University of Canterbury. Engineering Management |
| Source Sets | University of Canterbury |
| Language | English |
| Detected Language | English |
| Type | Electronic thesis or dissertation, Text |
| Rights | Copyright Julia Rose Toner, http://library.canterbury.ac.nz/thesis/etheses_copyright.shtml |
| Relation | NZCU |
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