The retailing arena has witnessed a revolution over the last decade, whereby department stores have slowly expired and discount retailers have come of age. The consumer exodus from department to discount has resulted in annual sales by mass merchandisers that dwarf their department store counterparts. Yet despite the presence of these developments, limited academic research has been directed towards this retailing phenomenon. This study explores the variables that contributed to this retailing revolution. Specifically, the role of demographic variables, personality, situational variables, self-congruency and value are investigated. A nomological network that incorporates value determination and the specific personality variable of self-monitoring is explored with an aim of better explaining why consumers left the long standing department store and what can be done to bring them back to this retailing format. / A Dissertation submitted to the Department of Marketing in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Summer Semester, 2006. / June 16, 2006. / Situational Influences, Mass Merchandisers, Department stores, Self-Congruency, Self-Monitoring / Includes bibliographical references. / Leisa Flynn, Professor Directing Dissertation; Mark Bonn, Outside Committee Member; Ronald Goldsmith, Committee Member; Gary Knight, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_181949 |
| Contributors | Joseph, Sacha (authoraut), Flynn, Leisa (professor directing dissertation), Bonn, Mark (outside committee member), Goldsmith, Ronald (committee member), Knight, Gary (committee member), Department of Marketing (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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