The advancement of a service-dominant logic with the marketing literature, and its focus on co-creation brings into question the continued relevance of existing measures of service quality and value. The three essays presented here begin to reexamine the existing measures found in the literature and proposes new conceptualizations and measures for service quality and value that are theoretically consistent with the co-creation proposed within the service-logic. An empirical test of the newly proposed measures is also provided to determine the role of co-creation in predicting customer satisfaction and key behavioral outcomes. / A Dissertation submitted to the Department of Marketing in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Summer Semester 2016. / May 24, 2016. / Co-creation, Service-Dominant Logic, Service Quality, Value / Includes bibliographical references. / J. Joseph Cronin, Jr., Professor Directing Dissertation; Jay Rayburn, University Representative; Larry Giunipero, Committee Member; Pui Wan Lee, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_366100 |
| Contributors | Nagel, Duane M. (authoraut), Cronin, J. Joseph (professor directing dissertation), Rayburn, Jay D. (university representative), Giunipero, Larry Carl (committee member), Lee, Ruby P. (Pui Wan) (committee member), Florida State University (degree granting institution), College of Business (degree granting college), Department of Marketing (degree granting department) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (307 pages), computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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