My research has concentrated on exploring branding in the university context and in particular on examination of the factors affecting the conceptualisation and management of brands, with a view towards identifying brand values applicable to the specific qualities of higher education. This, it is envisaged, will contribute to knowledge in terms of advancing understanding of a gap in the literature (the lack of research conceived specifically for branding educational organisations) as well as informing practice in what is a contemporary and sometimes contentious topic
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:533653 |
| Date | January 2011 |
| Creators | Chapleo, Chris |
| Contributors | Wheeler, Colin Nigel |
| Publisher | University of Portsmouth |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | https://researchportal.port.ac.uk/portal/en/theses/an-exploration-of-the-concept-of-branding-in-the-higher-education-sector(52689be4-a481-41b0-9835-565df89fdad2).html |
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