Vertically integrated systems in the local garment sector.

Description

by Cheung Lam Hung, Vincent. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT / ACKNOWLEDGEMENT / TABLE OF CONTENTS / LIST OF TABLES / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objectives --- p.2 / METHOD --- p.4 / Literature Review --- p.4 / Interview --- p.4 / Survey --- p.5 / Chapter II. --- VERTICALLY-INTEGRATED SYSTEMS - A THEORETICAL FRAMEWORK --- p.6 / Channel System --- p.6 / Theoretical Perspective --- p.7 / Economic Perspective --- p.8 / Transaction Cost Analysis --- p.10 / Chapter III. --- THE LOCAL GARMENT MARKET --- p.12 / Market Trend --- p.12 / Market Size --- p.20 / Summary of Findings --- p.22 / Channel Strategy --- p.25 / Chapter IV. --- CASE STUDY - GIORDANO LTD --- p.29 / Background --- p.29 / History & Development --- p.29 / Analysis on Channel Strategy --- p.31 / Chapter V. --- CONCLUSION --- p.35 / APPENDIXES / Chapter 1) --- Channel Alternatives for a Manufacturer of Industrial and Consumer Goods / Chapter 2) --- Hong Kong's Imports of Articles of Apparel and Clothing Accessories (SITC84 ) / Chapter 3) --- Hong Kong's Re-exports of Articles of Apparel and Clothing Accessories (SITC84 ) / Chapter 4) --- Giordano's Retailing and Distribution Operation Chart / Chapter 5) --- Giordano's Taiwan Outlet Location Map / Chapter 6) --- Giordano's Singapore Outlet Location Map / Chapter 7) --- Giordano's Hong Kong Outlet Location Map / Chapter 8) --- Customer Survey / Chapter 9) --- Seller Survey / BIBLIOGRAPHY

Links & Downloads

1. cuhk:318836
2. http://library.cuhk.edu.hk/record=b5887147
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318836

Tags

Marketing, Vertical

Marketing, Vertical--China--Hong Kong

Marketing channels

Marketing channels--China--Hong Kong

Clothing and dress--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318836
Date	January 1992
Contributors	Cheung, Lam Hung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, 37, [21] leaves : ill., maps ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)