This thesis describes in theory tools of marketing communication and in particular their practical use in influencing the image of MINI brand and its products. It analyzes typical MINI customers. The thesis describes the position of the brand on the Czech automotive market and aims to recommend marketing activities that will lead to higher sales of MINI products in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85899 |
| Date | January 2011 |
| Creators | Sajdlová, Kamila |
| Contributors | Vávra, Oldřich, Černáková, Andrea |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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