This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197404 |
| Date | January 2012 |
| Creators | Kolesárová, Maria |
| Contributors | Khelerová, Vladimíra, Vojtíšek, Zdeněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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