Nowadays, the marketing communication is a very crucial factor of the business success. Efficient targeting, understanding of customer's needs and using opportunities is being the significant competitive advantage. Nevertheless, there are many companies that don't understand the importance of the marketing approach and AGRO-partner is one of them. That is why, I have chosen the Marketing strategy proposal for AGRO-partner s.r.o. to be my master thesis theme. The aim of the thesis is to compose the strategy based on strategic goals of the company, considering specifics of B-to-B markets, surroundings of the company and its realistic sources.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85835 |
| Date | January 2010 |
| Creators | Dvořáková, Tereza |
| Contributors | Postler, Milan, Hrůša, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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