Return to search

Sledování efektivity prostředků na marketing podniku / Tracking the efficiency of business marketing resources

Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:409967
Date January 2020
CreatorsHavránková, Jana
ContributorsBudíková, Michaela, Dohnal, Radek
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.002 seconds