The objective of this thesis is to examine the existing forms of marketing communications of company Unit Portables and their future improvement on the Czech market. The thesis describes different forms of marketing communications. It defines types of marketing research, SWOT analysis and focuses on the current marketing trends and the marketing mix. The practical section in the thesis focuses on the analyses on the Czech market. The factors in the analysis compare price level in the Czech Republic and in Sweden. Aims and objectives of the company Unit Portables are characterized in the next section. The last part of the thesis is devoted to the analysis of the survey conducted.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193849 |
| Date | January 2013 |
| Creators | Zapletal, Zbyněk |
| Contributors | Postler, Milan, Mikeš, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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