Return to search

Měření spokojenosti zákazníků ve společnosti PLYNY JEHLÁŘ, s.r.o / Measuring the Satisfaction of Customers in the Company PLYNY JEHLÁŘ, Ltd.

The thesis considers marketing research in company PLYNY JEHLÁŘ Ltd. The aim of this thesis is to identify the rate of customers satisfaction with offered products and services. Theoretical part is concerned with new theoretical pieces of knowledge in the marketing field and its research. The thesis includes finding marketing research which shows weak and strong points of the company. On base of this research the, company will formulate future plans for its development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221968
Date January 2008
CreatorsPokorná, Markéta
ContributorsJehlář, Pavel, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.002 seconds