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Marketingové řízení firmy / Marketing Management of Company

This thesis deals with the present state of providing services at the branch offices of the insurance company Česká spořitelna in Hodonín. Through the analysis using the method of questionnaire survey the goal is to produce a proposal leading to the improvement of services at the mentioned branch offices and to carry the proposal through Kaizen.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222311
Date January 2009
CreatorsMatula, Erik
ContributorsOdehnal,, Lubomír, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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