The main goal of my master´s thesis is customer satisfaction analysis of a middle-sized software company. The master´s thesis contains teoretical data of marketing research and practical part of thesis rests in implementation and interpretation marketing research of customer satisfaction. On the basis of analysis gained information I propose suggestions leadership to increasing satisfaction current customer with economic systems, which this company offers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221942 |
| Date | January 2008 |
| Creators | Rohlena, Pavel |
| Contributors | Provázek, Tomáš, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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