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Značka a analýza image značky Alpine Pro-LOH Londýn 2012 / Alpine Pro brand and its image analysis - 2012 Summer Olympics in London

The purpose of my thesis is to characterize the issue of brand image, and in particular the Alpine Pro brand, producer of sportswear. Furthermore, the thesis wants to determine whether the image of the Alpine Pro brand has changed after London 2012 Olympic Games. The research sample has been selected from broad public Internet users, potential sportswear market customers. The results of the research will provide a basis for possible solutions to improving the brand image.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:324600
Date January 2013
CreatorsKopáčková, Iva
ContributorsŠtědroň, Bohumír, Boučková, Jana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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