The thesis presents marketing of Bruntal. The main goal is to analyze the marketing mix of Bruntal and the secondary goal is to compile a recommendation that would support development of the city. At the beginning of the thesis there will be explained conception of municipality marketing and basic context concerning this topic. Afterwards the analysis of the most important city marketing elements (product, material surroundings, promotion and people) will be introduced. There will be conducted survey research focused on revealing inhabitant's satisfaction with life in Bruntal. At the end of the thesis recommendations and suggestions how to improve usage of the marketing mix will be given.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74794 |
| Date | January 2010 |
| Creators | Janochová, Markéta |
| Contributors | Zamazalová, Marcela, Procházková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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