This thesis deals with the importance of marketing in the spa sector with particular focus on the Spa Velké Losiny Ltd. The aim is to analyze marketing activities of the spa and to propose recommendations on the basis of this analysis. The theoretical part deals with spa market and also defines specifics of marketing of services and tourism and methodology of marketing research. The practical part includes information about the current situation of Spa Velké Losiny. In the practical part there is marketing mix analysis. In the last chapter are formulated evaluations and recommendations for the marketing of the spa.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85374 |
| Date | January 2010 |
| Creators | Vaňková, Markéta |
| Contributors | Zamazalová, Marcela, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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