Diploma thesis is about valuation of customer satisfaction. The goal of this diploma thesis is evaluation of customer satisfaction which is established on results of marketing research. Marketing research is applied for chosen company. On the results of marketing research are created the arrangements which lead to higher level of customer satisfaction with using the lowest costs. Output of this diploma thesis is an application which is created in MS Excel 2007 and in MS Visio 2007. In the application are included every arrangement and this application is ready for using in real company. The application is not a part of diploma thesis because the application is relatively large but in the thesis is mentioned every conclusion of arrangement which is used in the application.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85873 |
| Date | January 2010 |
| Creators | Tichá, Jitka |
| Contributors | Kašparová, Eva, Surynek, Alois |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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