The main goal of this diploma paper is to analyze community feeding (or restaurant) market in Czech republic, to characterize its consumers, to group them into the segments and to create a marketing strategy for each of these segments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11031 |
| Date | January 2008 |
| Creators | Zatyko, Petr |
| Contributors | Koudelka, Jan, Pejzl, David |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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