The purpose of the thesis is a description of organic food and ecological farming in general. The theoretical part of the thesis deals with findings consumer and shopping behavior of consumers of organic food. The practical part contains a marketing research of organic food in the Czech Republic, which focuses on the findings of opinions, attitudes and motivations of consumers to purchase organic food.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17755 |
| Date | January 2009 |
| Creators | Maříková, Lucie |
| Contributors | Koudelka, Jan, Procházková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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