The diploma thesis is focused on creating a marketing strategy for the company Novice Car, s.r.o. which offers international transport and car servis. Thesis is about analysis of current marketing activity and based on these results is suggesting how will be increased in efficiency of the company. The content is formed by theoretical and practical parts which is accompanied by research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399939 |
| Date | January 2019 |
| Creators | Krokov, Mark©ta |
| Contributors | Jašková, Blanka, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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