This diploma thesis is focused on measuring Pivovar´s Chotěboř s.r.o. customer satisfaction. The information was gained by doing marketing research and evaluated by computer Maple system. The result of the thesis is proposals and recommendation how to increase customer satisfaction.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223510 |
Date | January 2012 |
Creators | Charvátová, Pavlína |
Contributors | Ing.Hana Karlíková, CSc., Chvátalová, Zuzana |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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