This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223823 |
| Date | January 2013 |
| Creators | Kadlčková, Michaela |
| Contributors | Sobotková, Eliška, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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