Master´s thesis deals with the issue of segment “students” and its demand in the selected stores Maloobchodní sítě BRNĚNKA, spol. s r.o. To ensure that proposed solutions to best serve company itself, is an analysis of the current situation and customer satisfactions and needs analysis, made in the form of marketing research. It contains suggestions, to help increase demand in this segment and that serve to keep competitiveness stores.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224563 |
| Date | January 2014 |
| Creators | Rozsypalová, Šárka |
| Contributors | Ing. et Ing. Miloš Škrdlík, MSc., MBA, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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