The aim of work was to conduct marketing research on the fish market and then analyze and assess consumer behavior on this market. The first part of work was focused on stydying the literature and other sources. Second part was focused on the marketing research. On the basis of the obtained data, was suggested an improvement of business operations for chosen company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394729 |
| Date | January 2019 |
| Creators | KOTIV, Tetiana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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