Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81532 |
Date | January 2008 |
Creators | Krausová, Dagmar |
Contributors | Kovář, František, Tolar, Václav |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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