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Vnímání značky / Brand perception

The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153577
Date January 2014
CreatorsZAPLETALOVÁ, Nikola
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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