In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12448 |
| Date | January 2008 |
| Creators | Dočekalová, Jana |
| Contributors | Hesková, Marie, Čapek, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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