This Master's thesis deals with analysis of chocolate confectionery market in the United Kingdom. The methodology used to bring a complex picture about the main trends is retail scan data analysis accompanied by consumer panel and consumer research. As a result, this work provides a detailed mapping of chocolate confectionery market environment and elaborates a set of recommendations for marketing orientation.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201756 |
Date | January 2015 |
Creators | Kiš Bandiová, Alexandra |
Contributors | Koudelka, Jan, Siwiec, Peter |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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