The diploma thesis deals with the processing of a business plan for establishing a new haberdashery business in Havlíčkův Brod. The first part contains theoretical knowledge related to business, business plan requirements and selected methods of strategic analysis. The second part is devoted to the analysis of the current situation of the external environment, the factors of the internal environment and the evaluation of the target market conditions using primary marketing research. The third part is focused on the specific form of the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416858 |
| Date | January 2020 |
| Creators | Vaňková, Anna |
| Contributors | Mrtka, Tomáš, Veselý, Josef |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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