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Podnikatelský plán aktivit v oblasti vývoje a distribuce počítačové hry v žánru strategie / The Business Plan to Set Up Own Activities in the Field of Development and Distribution of Computer Games in the Genre of Strategy

The master’s thesis is focused on the creation of a viable business plan for self-employment in strategy video game development. The foundation is a literary framework processed into a theoretical basis, including basic concepts focusing on the main idea of the plan and the creation of a business model. The analytical part is devoted to the examination of the business idea using the Lean Canvas method and performing further analyzes of the business environment. The proposal part describes the chosen strategy for the beginning self-employed person, including the business model, which is based on the results of analyzes of the business environment.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442909
Date January 2021
CreatorsLukschanderlová, Petra
ContributorsKruljacová, Anna, Bumberová, Veronika
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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