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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / CUSTOMER SATISFACTION ANALYSIS AND PROPOSAL FOR ITS IMPROVEMENT

Thesis deals with analysis of customer satisfaction for company Řeznictví u Kusáků s.r.o. The theoretical part is devoted to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222671
Date January 2010
CreatorsFričová, Andrea
ContributorsKusák, Bohumil, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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