The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224357 |
| Date | January 2014 |
| Creators | Klimová, Monika |
| Contributors | Pretóry, Lukáš, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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