This diploma thesis focuses on creation of suitable communication strategy for the TOPNET Services s.r.o. company. First part of this thesis describes the theory related to this issue. The following analytical part at first introduces the targeted company. Secondly it analysis marketing mix and marketing environment, and evaluates marketing research. In conclusion this thesis presents proposed communication strategy, that should lead to more effective way of addressing customers of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224399 |
| Date | January 2014 |
| Creators | Horáková, Vladimíra |
| Contributors | Fojtová, Monika, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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