The main aim of the thesis was a comparison buying atmosphere chosen two retail units. The first part of thesis was based on the studied literature, there has been described trade, wholesale, retail and elements of the buying atmosphere. In the second part of thesis were described chosen retail units. The second step was to analyze the data, which were obtained by two methods. The first method was structured interviews with owners of retail units. The second method was a survey that was conducted with customers of the retail units, either face to face or online questioning. Based on these data were compared retail units and created proposals to improve the atmosphere of buying retail units.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317931 |
| Date | January 2017 |
| Creators | BAREŠOVÁ, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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