The aim of this thesis is to analyze the current state of marketing communications in a football club Bohemians Praha 1905. Another aim is to suggest possible improvements in marketing communications, which would have helped the club to better work with interested groups.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156542 |
| Date | January 2013 |
| Creators | VOBRUBA, Lukáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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