The aim of the thesis is to analyze the marketing communication destination of Klatovsko. Based on the analysis to identify current tools of marketing and to evaluate the effectiveness of their use. In addition to design optimal communication mix and measures leading to the further development of marketing communication of Klatovsko as a tourist destination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:175487 |
| Date | January 2014 |
| Creators | TOMANOVÁ, Věra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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