Intellectual capital and marketing strategy intersect for increased sustainable competitive advantage.

Description

Prof. H.E.C. de Bruyn

Links & Downloads

1. uj:6868
2. http://hdl.handle.net/10210/329

Tags

strategic planning

intellectual capital

marketing management

competition

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:6868
Date	06 May 2008
Creators	Van Zyl, Charlene Rowena
Source Sets	South African National ETD Portal
Detected Language	English
Type	Thesis